Context
NWPG needed a practical digital front door for a local property and handyman audience in Preston. The public site had to communicate service breadth clearly, reduce friction for calls/messages, and stay easy to update without developer support each time content changed.
The problem
The experience mixed multiple user intents (urgent repairs, planned home improvements, pricing checks, and credibility checks via reviews), but the original structure made those journeys harder than they needed to be. The project required clearer page hierarchy, faster path-to-contact, and stronger local SEO fundamentals.
My role
I led discovery-to-launch delivery: restructuring information architecture, implementing the WordPress build, shaping the service and pricing content model, and supporting go-live tuning for mobile usability and enquiry conversion.
Approach
I treated this as both a UX and operations task. The build used reusable page patterns for service sections, prominent contact CTAs, and consistent trust components (coverage area, assurances, reviews, FAQs) so future edits remained straightforward for non-technical editors.
Highlights
I prioritised three execution tracks in parallel: intent-led navigation for urgent and planned jobs, conversion consistency through repeated call/message prompts, and editor-safe templates so pricing/service updates could be published quickly without fragile one-off page edits.
